Are you harnessing the power of social to drive engagement, sales and brand advocacy with the best tools in your arsenal?
Today, customers are found in digital venues including social media, websites and apps. Marketers should focus on customer touch points within these digital venues that allow them to best drive interaction, gather analytics and innovate the customer experience to add value and thus increase sales. Marketing budgets need to include room for the best technology solutions to give them that competitive advantage. But with so many solutions out there, how do you get the best bang for your buck?
Consider these helpful tips:
Forbes reports that the 2013 trends for digital marketing point to an integrated approach. Email marketing, social media and mobile hit the top of the list.
Where Marketing Execs are Spending All Those Tech Dollars? According to CIO magazine, executives are spending on marketing automation, social technology and mobile technology, as well as analytics for real-time business intelligence.
As a start, consider working with the essentials. AdRoll highlights 4 essential Ecommerce Marketing Tactics.
Bolster your social marketing arsenal with proven tactics such as contests and sweepstakes, which are seeing resurgence with the growth of the social web. Mashable recognizes the importance of why contest should be part of your marketing strategy
Integrate email, social and contests with WizeHive Contest Manager.
Contests not only drive brand engagement and brand awareness, contest submissions bring valuable data to marketers. By knowing more about your customers and employees you can better plan future campaigns in a more targeted fashion.
Using the latest in cutting-edge technology to create and manage contests is easy and affordable with WizeHive. Take your campaigns to the next level by increasing audience engagement. Access and share important data to help you learn more about your customers and employees and deliver better ROI.
Run standalone contests or integrate with Facebook. Grow and engage your audience pipeline. Automate emails and give your audience a reason to share. Generate reports on the fly and deliver the best results your team and clients.
Photo credit: MACSwriter