According to WOMMA, there are 3.3 billion brand mentions in America every day. As Andy Sernovitz wrote concerning word of mouth, “If it’s not worth talking about, it’s not worth doing” (Word of Mouth Marketing: How Smart Companies Get People Talking). Due to the large influence of word of mouth marketing in our society, major purchase decisions are often based on conversations held about a brand. The latest contest launched through WizeHive, the WOMMY Awards, celebrates word of mouth marketing and looks to attract the very best examples of this practice in the world today. Launched during their WOMMA-U conference, the WOMMY Awards 2012 has all of WizeHive talking. We thought we’d share with you the details of the WOMMYs as the annual contest starts once again.
The WOMMYs, nicknamed the Oscars of Word of Mouth Marketing, gives companies the opportunity to compete against the most influential brands in the world. WOMMA is looking to receive a simple and straightforward story that best exemplifies the power of word of mouth marketing. Specifically, they are encouraging brand and agency marketers to enter work demonstrating product innovation, customer engagement or research. The contest has several different categories, including the Momentum Award, Social Media Award & Mobile Award.
All winners will receive a WOMMY Award, as well as a case study published in the WOMMA Campaign Books. Gold winners will also receive a complimentary registration to the 2012 WOMMA Summit in Las Vegas.
So, come celebrate the ever expanding phenomena known as word of mouth marketing and “boldly go where no one has gone before” (David Rabjohns – Chair of 2011 WOMMY Awards).