Contests

According to WOMMA, there are 3.3 billion brand mentions in America every day.  As Andy Sernovitz wrote concerning word of mouth, “If it’s not worth talking about, it’s not worth doing” (Word of Mouth Marketing:  How Smart Companies Get People Talking).   Due to the large influence of word of mouth marketing in our society, major purchase decisions are often based on conversations held about a brand.  The latest contest launched through WizeHive, the WOMMY Awards, celebrates word of mouth marketing and looks to attract the very best examples of this practice in the world today. Launched during their WOMMA-U conference, the WOMMY Awards 2012 has all of WizeHive talking. We thought we’d share with you the details of the WOMMYs as the annual contest starts once again.

The WOMMYs, nicknamed the Oscars of Word of Mouth Marketing, gives companies the opportunity to compete against the most influential brands in the world.   WOMMA is looking to receive a simple and straightforward story that best exemplifies the power of word of mouth marketing.   Specifically, they are encouraging brand and agency marketers to enter work demonstrating product innovation, customer engagement or research.  The contest has several different categories, including the Momentum Award, Social Media Award & Mobile Award.

All winners will receive a WOMMY Award, as well as a case study published in the WOMMA Campaign Books.  Gold winners will also receive a complimentary registration to the 2012 WOMMA Summit in Las Vegas.

So, come celebrate the ever expanding phenomena known as word of mouth marketing and “boldly go where no one has gone before” (David Rabjohns – Chair of 2011 WOMMY Awards).

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Have a desire to create interactive advertisements with ease?  Perhaps the developer in you would like to design a feature that others can use in their advertisements.  MediaMind is running a “Block” Contest that allows you to show off your creativity and show that you’re the best on the block.

What is a block?  MediaMind Blocks are your shortcut to building great online ads.  Blocks are usable code and Flash assets that allow you to add cutting-edge features and into your advertisements, such as mouse tracking, QR code generation and the printing of coupons.   MediaMind blocks can help give your next campaign a high-energy creativity boost it needs to draw customers to your business.

Digital creative agencies interested in partaking in this contest can begin to submit their entries now.  MediaMind will be able to review submissions through WizeHive’s online contest software and post qualified entries for voting.  In order to qualify, you need to create a 30 second videoclip about an experience with a MediaMind Block or about a concept for a future MediaMind Block. Voting for the contest will open on May 14th.

The winner of the contest will be granted with a five day trip to the Cannes Lions Festival.

If that isn’t incentive to enter, we don’t know what is! Good luck.

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Emulate the Pros in the Latest Contest

by Brian on May 2, 2012

Do you think you have what it takes to be a professional skateboarder?  Skateboardermag.com and Monster are bringing fan interaction to a new level in their latest contest, powered by WizeHive. Over the next four months, skateboarders will have a chance to show the world their abilities as they emulate tricks done by the pros.

At the beginning of every month, one professional will load a video of himself performing a trick.  Skaters interested in competing will have to find a video camera and get someone to tape themselves emulating the trick shown in the video.  After uploading that video through skateboardermag.com or through facebook, that skater can get all of his or her friends to vote for it.  At the end of each month, the professional will choose the best imitation video of the top three vote getters.  With a new trick being displayed by a different professional each month, there will be more than one chance to win gear and cases of Monster.

For the month of May, fans interested in competing will have to emulate 22 year old professional Shane O’Neill’s Nollie flip nosegrind. Want to try a different trick? In the following months, Chris Cole, Peter Ramondetta and New Jersey’s Ishod Wair will be uploading their tricks as well. The fun does not stop there, as the four winners will face off on a trick done by a mystery fifth pro skater at the end of the four months.

If you say “break a leg” to actors, what do you say to skateboarders?

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As I get set to move for the second time this year, I’ve seen how difficult it can be to acclimate to a new neighborhood.  Fortunately, Done. is helping to bring back the sense of community for individuals, like myself, who could use a helping hand.  Launched last month, Done. is an organization, built by friends, looking to bring back the community spirit through what has been called “the sharing economy.”

Done. is comprised of over 100 “Do-ers” who can give expert advice and offer help in a wide array of fields.   If you need someone to walk your dog or teach your son how to play the trumpet, there is a Do-er for you.  Just post what you need and Done. will find someone for you. When looking at the list of “Do-ers,” Done. noticed that it included everyone needed to make someone’s wedding day a success.

Done.’s  contest will have one lucky couple saying “I do” with the help from a bunch of their do-ers.  The Central Park Wedding Contest, which offers the winning couple a ceremony in the South Garden as well as a $4,000 credit to get all of the necessary do-ers for the ceremony, will surely make one couple’s lives less stressful as they plan for the big day.

This contest shows the capabilities of the Done. community.  The contest winner will also provide the group with an excellent case study on how much the Done. community can handle. We’re proud to work with other startups and Done. is no exception. We hope Done. generates some good buzz by using an online contest from WizeHive. We also hope the winners have an amazing wedding, what a cool opportunity!

Do you know someone looking to get married? Don’t forget to tell them about the Central Park Wedding Contest.

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“Why can’t they say what they want?”  That question, from the song “Spiders (Kidsmoke)” performed by Jeff Tweedy and the popular alternative rock band, Wilco, is finally being answered.  Jeff Tweedy is partnering with Out of Print to celebrate his favorite novel, Don Quixote, by creating a special limited edition shirt.  Rather than just creating the shirt themselves, Tweedy & Out of Print are running a photo contest in which the public can upload an image for the shirt and show them “what they want.”

Our opinion? This is user generated content at its best.  We’re pretty excited about this contest, because we’re big Wilco fans.  The same is true for most people that enter the contest. This isn’t just a design contest for fans, this is the chance to do something that your favorite band will see! For this collaboration with Jeff Tweedy,  proceeds from the sale of shirts will go to 826 National, an innovative non-profit dedicate to inspiring kids to write creatively. Each piece of the contest fits together for fans as a celebration of books, music and creativity.

The contest, which is being run by Out of Print & Jeff Tweedy, is brought to you by Veer, 826 National and HOW.

Out of Print, the company creating the shirts, has been celebrating the world’s greatest stories through fashion for almost twenty years.  Its products feature images of iconic book covers.  Out of Print not only commemorates great literature, but it also helps to spread literacy, as it donates a book to a community in need every time one of its products is bought. HOW is just wrapping up another design contest through WizeHive, Neenah Paper’s the UNshow.

To enter the contest,  download the design elements, brought to you by Veer.  Use the design elements and a quote from the novel to customize the logo.   Submit entries through WizeHive. Tweedy and Out of Print will select the finalists, also using WizeHive

Entrants will have the chance at great prizes, including tickets to see Jeff Tweedy & Wilco in concert this summer, the best time of year for a Wilco concert.

As Jeff Tweedy once sung, “This is a fact that you need to know… Wilco, Wilco, Wilco will love you baby.”  I’m sure he will love you even more if you take the opportunity to participate in this awesome contest.

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WizeHive Recognized in Entrepreneur

by Brian on April 17, 2012

Want to turn your business website into a sales machine?  WizeHive can help you do just that.  Entrepreneur recently recognized our services as one of the key ways to run promotions and lure customers to your website.

In Jonathan Blum’s article on entrepreneur.com, he details five ways in which a business can help its website generate more revenue.  Some of the methods noted include building an effective shopping cart, recommending related products and starting contest or promotion.  According to Blum, WizeHive “comes with the ability to customize a giveaway and to judge multiple entries, say, for a writing or photography contest.”  We couldn’t agree more! The reasons for running a contest or a promotion, detailed by Blum can certainly help any business become more profitable.

We are excited to see WizeHive in entrepreneur.com, one of our favorite daily reads.  Jonathan Blum posts other interesting content on twitter @blumsday.  Check out his website for all of the latest technology news.

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WizeHive was recently named one of the three finalists in the Philadelphia Emerging Technologies for the Enterprise Project of the Year Award. While the award is Philadelphia based, our customers extend well beyond the city limits.  The contests currently running on WizeHive are taking place as near as Orlando, FL and as far as the United Arab Emirates.

Undercover Tourist, the leading supplier of online discount tickets to Orlando, is running a contest on its lovable frog mascot, Leap.  Voters can decide how Leap should dress.  Should he be Flynn or Prince Eric?  Entering the contest and answering that question can give you the opportunity to win excellent prizes, such as a $250 gift card.

 

Did you happen to catch Wildflower Center’s annual photo contest last year?  This year, the contest is back and with some help from new co-sponsor Texas Highways, there are already many great photos to vote on.  Entrants can submit photos in categories ranging from botanical to people with wildflowers.  With new features, such as the ability to participate via Facebook as well as public voting, this contest is even more interactive this year.

 

Toyota UAE’s contest is evidence that individuals all over the world can find solutions through WizeHive.  In this contest, all you have to do is visit the Toyota stand on campus and take a picture with the GT 86 or the FJ Cruiser.  Students can enter the contest through Facebook and have a chance at winning the grand prize, which includes VIP treatment and the ability to drive the car shown below.

 

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WizeHive is named one of three finalists for the Philadelphia Emerging Technologies for the Enterprise Project of the Year Award.  The award is presented by Philadelphia’s Chariot Solutions and Technically Philly, our source for all tech related news in the area.

Mike, our CEO, will be attending the event on Tuesday, April 10 in Philadelphia. Anthony, WizeHive’s Senior Web Engineer, will also be there. They’ll speak about our latest project, the do-it-yourself contest builder, and why we’re so proud of it.

This is the 7th Annual Emerging Technologies for the Enterprise Conference. The event has become the Mid-Atlantic’s go to conference for developers, architects and IT executives. Subjects as expansive and intricate as emerging technology and Open Source require a dynamic forum. This conference provides just that, with industry experts providing up-to-the-minute insight.

It should be a great day!

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Here are a few tips to keep in mind for your WizeHive contest on Facebook:

1. Your contest will appear in a menu with Photos, Likes and Apps, under you Cover photo. Photos will always appear first, but you can rearrange other apps so that your contest is always prominently displayed.

2. You can select and upload a picture for your contest tab and update it at any time.

3. You contest page can no longer be the default landing page on your timeline. If you want people to land directly on your contest from outside of Facebook, you can share the URL that takes them directly to the contest tab. If you want your contest to stand out for people who arrive at your timeline, you will need to carefully consider how you are arranging the rest of your content.

4. A great way to highlight your contest on your timeline, you can post information about it, highlight the post and pin it to the top. You can unpin the post at any time.

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The SPARK Challenge aims to inspire young people to start Sharing Possibilities for Applications in Research and Knowledge , by asking them to come up with creative and original ideas for applications that would operate on Android smartphones and tablets.

Round One of the SPARK Challenge ran from November 1 to December 30, 2011, and was open to all high school students in the Greater Toronto Area (GTA). This Round was designed to have a low barrier to entry – students weren’t expected to be tech savvy in order to enter; they merely had to have a great idea.

Students stepped up to the challenge and delivered: the SPARK Challenge received 45 entries, ten of which made it to the final judging round. Experts in the field – including a Samsung representative, a local IT professional, professors from the University of Toronto, and Nora Young from CBC Radio One’s Spark – met to assess the top ten entries and decide on the winners.

Taking home first prize were Ted Schreiber and Milan Crnjanski with “MusiCube,” a music recording and translating app, which would enable the user to record loops of music and arrange them into a song. Second prize went to Tyler Soares, David Klara, Justin McConnell, and Steven Megaffin, who submitted the “Community Service App,” which would assist high school students in finding placements to complete the required 40-hours of community service. Kelsi Smirlies nabbed third prize with the “Kids Help Phone Chat,” an instant messenger application that would immediately connect distressed youth with a counselor.

The overall creativity and originality of the entries prompted the delivery of Round Two of the SPARK Challenge – now geared toward post-secondary students in the GTA. This Round expects a bit more technical capability from entrants, as submissions are required to be fully functioning Android applications. Students are invited brush up on their tech skills at an Apps Workshop, to be held on March 24th at Thing Tank (36 Bathurst Street) in Toronto. Students can submit their apps at sparkchallenge.ca via Wizehive contest software, up until April 9, 2012.

The SPARK Challenge is an innovative partnership initiative between Samsung Canada and the University of Toronto, represented by the Institute of Communication, Culture and Information Technology (ICCIT) and the Knowledge Media Design Institute (KMDI).

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