Can’t Find The Application You Need? Build It.

Can’t find the application you need? Build it.

Premium content from Philadelphia Business Journal – by Peter Key, Staff Wrier

Date: Monday, October 12, 2009, 12:00am EDT – Last Modified: Thursday, October 8, 2009, 9:36am EDT

“BRYN MAWR — One nice thing about being a serial entrepreneur is that if you can’t find software that does what you want, you can always start a company to develop it.

That was what Michael Levinson did when he and his partner Alan Carson co-founded PivotPoint Software.

The company held its coming-out party last month in conjunction with TechCrunch50, a conference for startups and early-stage companies put on by the TechCrunch blog.

Levinson and his partners at DreamIt Ventures, a seed-stage venture fund that operates out of the University City Science Center, used PivotPoint’s WizeHive collaboration software to manage the process of combing through applications and selecting companies for this summer’s version of their accelerator program for young companies. They offered the TechCrunch people the chance to use it to do the same thing for their conference.

‘Essentially, they managed all their applications for the TechCrunch 50 show using WizeHive,’ Levinson said.”